Case Study · Multikrd · Banking & Financial Services
Redesigning for Reach: A Fintech's Leap into the U.S. Market
To support their entry into the U.S. market, Multikrd — a leading Latin American fintech — partnered with geniant to reimagine their digital presence and product experience. Through strategic brand positioning and thoughtful mobile-first product design, we helped the company speak to new audiences while staying true to its core.
Mobile-first
experience for U.S. employees
A redesigned, easy-to-use mobile experience empowers employees to manage and optimise their paychecks and tips with clarity and confidence.
New market
without losing core identity
Multikrd expanded into the U.S. without compromising the core identity that made them a household name in Latin America.
The Opportunity
A strong product, but a brand and digital experience not yet built for the U.S. market.
The client's existing brand and digital platform lacked alignment with U.S. market expectations. While the product had strong potential, its design, messaging, and user flows didn't resonate with American employers or HR decision-makers. New features and a comprehensive redesign were needed to elevate trust, usability, and engagement — fast.
The Solution
A strategic redesign — revamped design language, seamless consumer app, and a fully elevated brand.
geniant led a strategic redesign process — creating an easy-to-use mobile experience for employees to manage and optimise their paychecks and tips. We redesigned and elevated the end-to-end experience through a revamped design language, a seamless consumer app, and refreshed marketing site and sales materials.
"It wasn't just a redesign — it was a recalibration of relevance. We helped Multikrd expand into new markets without compromising the core identity that made them a household name."
Expertise
- Product Design & Development
- Experience Research & Service Design
- Brand Strategy
Industry
Banking & Financial Services
Capability
Digital
Other Work
