Case Study · data.world · Data Management
Next-gen Publishing System for a Global Data Platform
geniant partnered with data.world to redesign their marketing properties and create a comprehensive publishing system to manage a complex enterprise data catalog targeted to technical buyers. We migrated the site from HubSpot CMS to Statamic, putting publishing back in the hands of the marketing team.
Hours
not sprints
Content updates that once required engineering sprints now ship in hours — marketing owns publishing from first draft to live.
Scales
with the business
A site architecture built to grow with data.world — not against engineering capacity.
The Opportunity
Publishing stuck in engineering — a growing data catalog that the marketing team couldn't keep pace with.
data.world's enterprise data catalog serves a technical buyer audience that demands precise, up-to-date messaging. But their HubSpot CMS created a bottleneck: every content update required engineering involvement, leaving the marketing team dependent on sprint cycles to ship even routine changes. The site was falling behind the pace of the business.
The Solution
Full rebrand, new CMS, and a publishing system that lets marketing ship without engineering.
geniant redesigned data.world's marketing properties from the ground up — delivering a full rebrand and cohesive brand upgrade with a sharper, modern experience for customers and internal teams alike.
At the core of the engagement was a migration from HubSpot CMS to Statamic — a purpose-built publishing system giving the marketing team direct control over the site. The result: content updates that ship in hours, not sprints, and a site that scales with the business rather than against engineering capacity.
"We put publishing back in the hands of the marketing team — so the site moves at the speed of the business."
Expertise
- Product Design & Development
- UX/UI Design
- Content Strategy
Industry
Data Management
Capability
Digital
